Add to Collection
About

About

What sets Krispy Kreme’s National Coffee Day efforts apart from competitors is the sheer volume and wide variety of offers. There truly is someth… Read More
What sets Krispy Kreme’s National Coffee Day efforts apart from competitors is the sheer volume and wide variety of offers. There truly is something for everyone at KKD. Since there are so many offers at Krispy Kreme for NCD, different customers may be enticed by different offers. One may look for the giveaway online while one may come in for the $1 latte. Read Less
Published:
Microsite
In addition to our National Coffee Day 12 oz. cup giveaway in our retail shops on September 29, a dozen fans will win a free large cup of coffee every week for a year and a travel mug as part of our coffee-lover celebration. Enter once between NOW and September 29 by entering your contact information and selecting your favorite Krispy Kreme Coffee Blend. If you win, we’ll ship your coffee card and your travel mug along with a chance to win another sweet prize - a free t-shirt. Sign-up today with your friends so that they too can enter for a chance to win. 
 
Personalized Creative Content (Foam Message)
On the day of we would utilize personalized content to quickly generate an image with a user’s handle or name and send back to them as a shout-out. We will create a base image using a shot of KKD coffee and will add user’s handle and message as foam.
 
Facebook Cover Photo
To get fans excited for NCD, we will create a dynamic cover photo. Leading up the event, fans will see a new cover photo with an empty coffee cup that indicates the countdown to NCD. Each day, a new cover photo will be uploaded with a little more coffee and an updated countdown. This increases awareness as fans will see the change in their newsfeed every day leading up to the 29th.
Roles
Interface Design, Responsive design, Web design, Typography, National Coffee Day Creative Direction and design, Social creative content

Launch Date
2013

URLs

NationalCoffeeDayGiveaway.com