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We took Krispy Kreme into the holiday season with The Dozen Days of Doughnut. We paid attention to every detail possible for the in-store experie… Read More
We took Krispy Kreme into the holiday season with The Dozen Days of Doughnut. We paid attention to every detail possible for the in-store experience. The brand is always ecstatic to celebrate a holiday season that shares its equity colors, so we set the red and green on a clean background to let their iconic colors and the seasonal doughnuts shine through. We wrote a song and subsequent music video for the occasion which could be enjoyed through the implementation of snowflake QR codes found on the doughnut box and on POP throughout the store. Read Less
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Krispy Kreme "Holiday Campaign"
Promotion design
We took Krispy Kreme into the holiday season with The Dozen Days of Doughnut. We paid attention to every detail possible for the in-store experience. The brand is always ecstatic to celebrate a holiday season that shares its equity colors, so we set the red and green on a clean background to let their iconic colors and the seasonal doughnuts shine through. We wrote a song and subsequent music video for the occasion which could be enjoyed through the implementation of snowflake QR codes found on the doughnut box and on POP throughout the store.