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Korinthos FC (a 70-year old, professional football club in Corinth, Greece) hired EIGHTDAY to rebrand and design new team kits. EIGHTDAY was to r… Read More
Korinthos FC (a 70-year old, professional football club in Corinth, Greece) hired EIGHTDAY to rebrand and design new team kits. EIGHTDAY was to respect the Club and city's history while creating camaraderie with citizens who, during the rebranding process, faced an extreme financial downfall. After weeks of research, EIGHTDAY produced a modern, classic yet exciting Korinthos FC brand crest and innovatively incorporated the design and color palette throughout the team kits. EIGHTDAY continues to receive wonderful reviews from Corinth citizens, team ownership and many other individuals, and the team kits are currently being manufactured. Read Less
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Korinthos FC
Brand Strategy by EIGHTDAY
Korinthos FC (a 70-year old, professional football club in Corinth, Greece) hired EIGHTDAY to rebrand and design new team kits. EIGHTDAY was to respect the Club and city's history while creating camaraderie with citizens who, during the rebranding process, faced an extreme financial downfall. After weeks of research, EIGHTDAY produced a modern, classic yet exciting Korinthos FC brand crest and innovatively incorporated the design and color palette throughout the team kits. EIGHTDAY continues to receive wonderful reviews from Corinth citizens, team ownership and many other individuals, and the team kits are currently being manufactured.
Once considered the spoiler when toppling bigger teams, Korinthos FC fell at the arms of many enemies, rendering them dormant from the first division, just as Corinth fell to multiple conquerors and earthquakes time and time again. 
Nearing a new horizon the team is beginning to outgrow their role as underdogs - rekindling their untamed spirits and preparing to fly.  
Inspired by the current brand & colors, the new crest design simplifies, modernizes & unifies everything the team and city of Corinth embodies. Running parallel with its new ownership & goals, the new brand appreciates history while introducing an edgy, clever disposition.

The new crest can be reproduced, transferred and utilized in multiple areas easily and will withstand the test of time as Korinthos FC moves into the Super League & ultimately becomes Champions of Greece – Possibly the world
Created using thick lines, the design clearly separates and differentiates each individual cherished Corinthian element including the Korinthos FC name, contrasting colors, the Pegasus, his wings and the column. 
The Korinthos FC Home Kit is mainly white with black as the secondary color and red accents. 

Consistent with each uniform, the shirt shows the team crest over the heart. Subtle columns are showcased on the front, giving the original team uniform stripes purpose. The pillars go from thin to thick as they rise – representing each player as one column. Red and black-winged socks wrap the players in flight while giving the audience an illusion of supernatural speed.
The Away Kit embodies the same design as the Home Kit, only w/ modified color emphasis – Red being the main hue w/ black as the secondary.

The uniforms are designed in a manner to transition w/ the team as they travel. Although they are created as separate uniform kits for differentiating purposes, technically the red shorts can be worn w/ the white shirts and vice versa. The socks are also versatile and can go w/ any shirt & short combination if needed.
Ultimately, each kit is designed to be versatile. Any color combination of the Korinthos FC brand can be alternated with one another (the front/center of the shirt being one color, the "wings" a secondary color, the "columns" a subdued color & the small, lined accent colors).

Here, we show the team's most ominous uniform design in mainly black. Dark, gunmetal gray is intertwined to continue to column & winged design. Yellow socks add to the threatening appearance while maintaining swift appeal.
Another alternative uniform incorporates the third, main brand color: Golden-Medal Yellow. Changing up external routine often freshen's a team's perspective internally – essentially bringing it out on the field. 

Korinthos FC will be unstoppable equipped in this threatening uniform option.
KorinthosFC.com Teaser Page
Korinthos FC Team Kit Selection View Here >
Korinthos FC Outdoor Advertisement #1 (Photography by Jelani Memory)
Korinthos FC Outdoor Advertisement #2 (Photography by Jelani Memory)