Brand Strategy by EIGHTDAY
Korinthos FC (a 70-year old, professional football club in Corinth, Greece) hired EIGHTDAY to rebrand and design new team kits. EIGHTDAY was to respect the Club and city's history while creating camaraderie with citizens who, during the rebranding process, faced an extreme financial downfall. After weeks of research, EIGHTDAY produced a modern, classic yet exciting Korinthos FC brand crest and innovatively incorporated the design and color palette throughout the team kits. EIGHTDAY continues to receive wonderful reviews from Corinth citizens, team ownership and many other individuals, and the team kits are currently being manufactured.