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A foldable poster that initiates beer enthusiasts into the art of beer-tasting, with a small introduction on the process of beer-making
A commissioned work for Doolally Craft Beers, Pune.
With plans of kickstarting guided brewery tours this season, my clients needed something fun, informative and handy as giveaways for the beer enthusiasts. After days of brainstorming together we came up with an idea we all liked. A foldable double-sided poster with lots of "beer gyaan" presented in a way that would be easily understood even when you're totally wasted (ahem).

Open size: 14 in x 11 in
Folded size: 3.5 in x 5.5 in

Hand drawn dummy poster sent for approval (because I really cannot think while sitting in front of the blank screen of a computer)