Picturelab was asked to create a new brand for an exciting new creative collaboration website named Kllective. The brand had to communicate in the smallest of applications (like app buttons and favicons). So a wordmark was agreed upon with the highly distinctive 'K' made up of two arrows heading towards each other, being used on its own. The Kllective project could take a number paths in the future so we made the brand iconic and flexible. The web design was done separately to Picturelab but shows how strong the brand is when used in a different environment.