1. Personalize the lending experience.
2. Operate transparently.
3. Unify and strengthen visual identity.
The Kiva brand redesign began with identifying the problem with the brand and implementing a solution. Deliverables included logo design, brand toolkit, website, typography and color palette, business system, and marketing collateral.
Kiva's visual identity is influenced by photography, a playful color palette, and circular graphics, which represent the lender/entrepreneur relationships within the Kiva loan cycle.
** Best of Show & Web/Interactive Winner/2011 AIGA Flux Student Design Competition **