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About

About

A collection of CG images showing off recent additions to a lineup of kitchen cabinetry styles.
Published:
Towards the end of 2013, we were commisioned by Forevermark Cabinetry to create a collection of images for a trio of new cabinetry door styles they were offering.  They needed a way to show the cabinetry in an attractive setting and be able to match the overall interior design style to the demographic they were targeting for that lineup.
 
Hypothetical worked with them to create the images here, all in CGI to give the most flexibility and avoid the expenses of renting a studio and building out a full kitchen, only to tear it all down when the project was finished.  
 
Starting from just a small door sample and a collection of inspiration images of kitchens that fit the style they were looking for, we built out the digital set, went through a few iterations of the interior design, made sure the compositions would be useful in a variety of different crops and tuned in the lighting and props to get just the right feel.
 
It was a really fun project that resulted in some of our best images yet.