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ONLINE PR CAMPAIGN In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotte… Read More
ONLINE PR CAMPAIGN In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, I sent an email to the two largest Dutch news sites. And wrote, with a non existing person from Amsterdam as sender, that he discovered the face of Jesus in his KitKat, after taking a bite, and attached 2 photos as proof. One of them published the story immediately. Then it spread like wildfire. Within four days, KitKat Jesus was on more than 150000 sites. AWARDS: • Webby Award Winner 'People's Choise' (Email Marketing) • Webby Award Winner 'Jury' (Email Marketing) • Webby Award Nominee (Online Guerilla & Innovation) • ADCN Gold Lamp (Viral Marketing) • 2 x ADCN Finalist (Interactive) • Merit Pencil at The One Show • Silver World Medal New York Festivals (Humor) • Silver World Medal New York Festivals (Interactive) • Finalist Cresta Award (Buzz marketing) • Bronze Esprix (Budget Marketing) • #1 Best Hoax Netherlands 2009 (Best Hoax) • Bronze Eurobest (Media) • Bronze Eurobest (Interactive) • Gold Epica (Technique) • Silver Epica (Media) • 2x Finalist Cannes Lions (Media & Cyber Read Less
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ONLINE / PR
- KitKat Jesus -

In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, I sent an email to the two largest Dutch news sites. And wrote, with a non existing person from Amsterdam as sender, that he discovered the face of Jesus in his KitKat, after taking a bite, and attached 2 photos as proof. One of them published the story immediately. Then it spread like wildfire. Within four days, KitKat Jesus was on more than 150k sites.

AWARDS:
• Webby Award Winner 'People's Choise' (Email Marketing)
• Webby Award Winner 'Jury' (Email Marketing)
• Webby Award Nominee (Online Guerilla & Innovation)
• ADCN Gold Lamp (Viral Marketing)
• 2 x ADCN Finalist (Interactive)
• Merit Pencil at The One Show
• Silver World Medal New York Festivals (Humor)
• Silver World Medal New York Festivals (Interactive)
• Finalist Cresta Award (Buzz marketing)
• Bronze Esprix (Budget Marketing)
• #1 Best Hoax Netherlands 2009 (Best Hoax)
• Bronze Eurobest (Media)
• Bronze Eurobest (Interactive)
• Gold Epica (Technique)
• Silver Epica (Media)
• 2x Finalist Cannes Lions