• ONLINE / PR
    - KitKat Jesus -

    In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, I sent an email to the two largest Dutch news sites. And wrote, with a non existing person from Amsterdam as sender, that he discovered the face of Jesus in his KitKat, after taking a bite, and attached 2 photos as proof. One of them published the story immediately. Then it spread like wildfire. Within four days, KitKat Jesus was on more than 150k sites.

    AWARDS:
    • Webby Award Winner 'People's Choise' (Email Marketing)
    • Webby Award Winner 'Jury' (Email Marketing)
    • Webby Award Nominee (Online Guerilla & Innovation)
    • ADCN Gold Lamp (Viral Marketing)
    • 2 x ADCN Finalist (Interactive)
    • Merit Pencil at The One Show
    • Silver World Medal New York Festivals (Humor)
    • Silver World Medal New York Festivals (Interactive)
    • Finalist Cresta Award (Buzz marketing)
    • Bronze Esprix (Budget Marketing)
    • #1 Best Hoax Netherlands 2009 (Best Hoax)
    • Bronze Eurobest (Media)
    • Bronze Eurobest (Interactive)
    • Gold Epica (Technique)
    • Silver Epica (Media)
    • 2x Finalist Cannes Lions