Kinross Cashmere
11885
367
44
Add to Collection
About

About

The new identity for Kinross Cashmere elevates their rich heritage as the first commercial producer of cashmere and gave them a brand story they … Read More
The new identity for Kinross Cashmere elevates their rich heritage as the first commercial producer of cashmere and gave them a brand story they can own and grow. The mark was inspired by the long journey of refinement it takes to create the finest quality cashmere. Read Less
Published:
Kinross has been producing high-quality Scottish cashmere
for over 100 years, but in order to move their business out of a manufacturing mentality, and into the realm of fashion, they needed to rebuild their brand strategy from the ground up.
To accomplish this, we returned to their core strengths: their history as the first commercial producers of cashmere in the world; and the quality of their product.

The inspiration for the symbol was drawn from the complex process of refinement it takes to create Kinross cashmere.
From hand-combing the fiber from the fine downy hair beneath the goat’s thick exterior coat, it is a long and detailed journey from goat to garment.