Concept won Silver and Sponsor prize in Starpack 2011 competition.
Competition judges' comments:
Initially lovely concept and great graphics on the mock up - which too is very well executed. There may be technical issues with the cups but the idea is well considered, yet complex.
A highly original meal pack concept with much thought behind the constructional and functional form. Excellent graphics and branding create a striking, yet usable pack. Congratulations. - Nikki Clark, Creative Director, the Benson Group