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King of Fighters 12 was launching on PS3 and XBOX 360 as a legacy title, drawing much excitement amongst hardcore gaming fans. A strategic launch… Read More
King of Fighters 12 was launching on PS3 and XBOX 360 as a legacy title, drawing much excitement amongst hardcore gaming fans. A strategic launch to promote the game amongst the core audience was developed by combining social media, events, promotions, contests, targeted ad buys, and community management. Read Less
Published:
Product Launch / Digital Strategy