Our goals: make an interactive shopfront for Kiehl's store in Capitoliy mall, attract customers to the store, maximize brand awareness level.
Solution: Key concept – mix of urban images from different parts of the world where Kiehl's is represented. Installation looks like an art object: the city that unites New York, London and Moscow. Kiehl's products are the essential part of the installation owing to the promo element – every customer can bring used bottles to the store for recycling.
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