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About

About

A campaign idea that harnesses The Kia Picanto's unique and appealing look.
Published:
Kia Picanto - Distractingly Beautiful
Brief:
The Kia Picanto is one of the only city cars with a unique and appealing look.
Develop a campaign idea to harness this.
 
So?
We came up with the campaign line "Distractingly Beautiful" to inspire a series of ads.
"The new Kia Picanto.
Distractingly Beautiful"