The International Arts and Crafts Festival, Jerusalem is held at the Khutsot Hayotser Arts and Crafts Center, which has taken place for more than thirty years, has become a tradition in Jerusalem and the largest tourist attraction of the summer season. I had a great chance to design the look and feel of 2011's festival, which was in August 2011. This campaign was done while working in 2Brand studio. I was responsibe to deal directly with the client's requests. As far as I know they kept part of the graphics for the next year's fair also.