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Connect the sophisticated technology to the brand's biggest asset: passion around the Keurig system. And create an Evangelist campaign using the … Read More
Connect the sophisticated technology to the brand's biggest asset: passion around the Keurig system. And create an Evangelist campaign using the voice of the passionate and satisfied customers to influence other consumers and office decision makers. Read Less
Published:
Keurig The Now Way
Consumer | Digital, Physical
OVERVIEW: The Now Way

BUSINESS: Leading coffee maker in the single serve segment.

TARGET AUDIENCES: Office coffee systems / Hospitality: Employees, guests and decision makers

GOAL: Connect the sophisticated technology to the brand's biggest asset: passion around the Keurig system. And create an Evangelist campaign using the voice of the passionate and satisfied customers to influence other consumers and office decision makers.