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To launch the flagship model of the 2013 model year, the Legend, Kestrel Bicycles needed a custom microsite to communicate the key product featur… Read More
To launch the flagship model of the 2013 model year, the Legend, Kestrel Bicycles needed a custom microsite to communicate the key product features and messaging. The site includes a persistent social sharing header, video testimonials, and full product information for all four model variants. The microsite acted as the final destination point of a brief print ad campaign. http://legend.kestrelbicycles.com Creative direction, web design, video editing and animation. Read Less
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To launch the flagship model of the 2013 model year, the Legend, Kestrel Bicycles needed a custom microsite to communicate the key product features and messaging.  The site includes a persistent social sharing header, video testimonials, and full product information for all four model variants. The microsite acted as the final destination point of a brief print ad campaign.
 
 

Creative direction, web design, video editing and animation.
The landing page features a continuation of the print ad visuals, the advertising tagline, pop-up video testimonial, product feature overview, and press. 
The video testimonial called for a custom brand animation in the event of use offsite.
The product page contains full model specifications and geometry details for all four model variants. Custom animation for cycling between models mimics the print ad visuals.