KernedOwl Studio

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  • We believe in KnOwledge ™
     
     
    KernedOwl is a brand new italian Advertising Agency, focused on delivering to a worldwide clientele just one thing: the best quality.
     
    I was hired to design their logo and Brand Identity.
     
    Specializing into Logo Design, Brand Design, Photography, Photo Retouching, Web Design & Development, the studio identity needed to be clean and structured - to give enough space to the works to be showcased, while retaining a premium, classic feeling.
    At this agency things are all started by hand, with a focus on typographically clean layouts, lighs and shadows. The logo needed to reflect such values - so it was carefully crafted with an art brush on watercolor paper, every little detail laid out by hand, brought into the computer only at the end.
    It tooks a month just for the logotype to be completed
     
    The rest of the identity features premium 350gm Rembrandt ebony paper, blind embossing on the business card, cd and letter envelopes
     
     
     
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    Typography needed to be clean, readable, crafted, classic looking but with a modern twist (as these characteristics are the most evaluated at KernedOwl)
     
    A slab was chosen for the titles as the perfect bridge between the old, classic serif and a modern, contemporary sans. It also helped achieving a regal, strong feeling
     
    For legibility sakes, a modern, stepping forward sans was paired - with squared proportions to convey the solid foundations to the brand.
    Surely, the combo looks particularly outstanding in the portrayed invoice - making even the paying moment a beautiful breeze
     
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    Thank you for watching,
    please don't forget to appreciate!
     
    For business enquiries:
     
    dcalonaci@hotmail.com
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