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Objective / Concept Select an existing liquor packaging and redesign their current brand as well as introduce a higher price point label to the… Read More
Objective / Concept Select an existing liquor packaging and redesign their current brand as well as introduce a higher price point label to their spirit line. Kelt Cognac is known for its ocean matured process. Both redesigns showcase a refined and elegant aesthetic that focus on their nautical features. Through the introduction of their higher price point spirit, emphasis was placed on retaining the current consumers while attracting new ones. The label aims to appeal to an older and more sophisticated audience, thus their 180 year old process is celebrated through an exclusive anniversary vintage blend. Read Less
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