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Kellogg's customers will get a pedometer from marketed packages which counts their walk steps in the real world, then they can enter their steps … Read More
Kellogg's customers will get a pedometer from marketed packages which counts their walk steps in the real world, then they can enter their steps in the website to compete with others. Awards: Bronze (ADMA) Read Less
Published:
Walk the Great Wall has won a bronze medal in ADMA. It's a great success for both the agency and the brand.

The mechanics behind the site is that kellogg's customers will get a pedometer from marketed packages which counts their walk steps in the real world, then they can enter their steps in the website to compete with others.
Walk the Great Wall consists of 5 stages.
Each stage is featuring a 45 degrees view.
Illustrations to tell you stories after you finish a stage.
You can also play mini games after completing each stage.
There are team functionalities so that you can enjoy the race with family and friends.