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About

Final project Artemis Academy Amsterdam
Published:
Keep it Rehall
Final project Artemis 2011
Concept

Over the years the Dutch have always had a strong love-hate relationship with water. With Rehall as one of only few Dutch extreme sports brands, and wakeboarding becoming one of the fastest growing extreme sports today, the focus on this project is the historical relation of the Dutch with water. To strengthen this concept, the use of Dutch proverbs is used in this short as well as in the other expressions (print).
The project title 'Keep it Rehall'
derives from the saying 'keep it real'. It represents the contrast between colorfull swim/sportswear commericals shot at tropical islands and the overall Dutch weather (cloudy, grey and rainy) in which these products are used. Therefore I wanted to create a typical Dutch apparel, rough, down to earth and defensible.

For this project I created a promotional video, posters and a magazine, which to a large extent can be found below.



Proverbs loose translation:
Video:  
"Na regen (komt zonneschijn)" - "Sunshine comes after rain"
Poster 1:
 "Het aan je water voelen" - "To taste/feel it in one's water"
Poster 2: "Geen water te diep" - "No water too deep"
Poster 3: "Zo vlug als water" - "As quick as water"

Promotional video 'Keep it Rehall'
Location: Down Under Cableway, Nieuwegein - The Netherlands
Music: Justice - Waters of Nazareth, courtesy of Warner Music 2007
Idea and moodset: Marijn Willigenburg
Shot and edited by: Robbin Mazurel, Tom Rietveld and Ivo Rietveld
Gear: Canon 60d, Canon 70-200L 2.8, Sigma 120-400 OS and a GoPro HD.
Poster 1 'Het aan je water voelen'
Model: Bram
Styling and photography: Marijn Willigenburg

Poster 1 'Geen water te diep'
Model: Quint
Styling and photography: Marijn Willigenburg
Poster 1 'Zo vlug als water'
Model: Ricky
Styling and photography: Marijn Willigenburg
Keep it Rehall Magazine
'Index' spread

All titles are formed from two different fonts, separated by a torn paperline. This represents the transition from above water to below water and the refraction of (sun)light.
Keep it Rehall magazine
'Memories' spread
Keep it Rehall magazine
'Tricks' spread
Keep it Rehall magazine
'Wakeboard Events' spread

Photo by Marijn Willigenburg
Keep it Rehall magazine
'Dutch Art' spread
Keep it Rehall magazine
'Clothing add 'spread