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Packaging design brief for a new healthy fruit juice. Set by Glasgow design agency Good Creative.
Kate's Fruit Potions
Create a new packaging design for Kate Smith's healthy and natural fruit juice potion. Kate is a mother who wanted to create a drink for her children that wasn't full of additives and sugar. The packaging should appeal to both the children that will consume it and the adults that want to buy a healthier option for their kids lunchbox.

I created some quirky characters that represent each flavour in the range. The natural fruits of the juice growing on the characters bubble up like a potion. The language suggests that the ingredients have been specially picked out and mixed together to make something magic which maintains the feel of Kate's personal touch.