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About

Kashi was out to show you how great their cereals taste and woo them to try one. Our research revealed that many cereal shoppers thought, "...I'v… Read More
Kashi was out to show you how great their cereals taste and woo them to try one. Our research revealed that many cereal shoppers thought, "...I've got some familiar cereal choices that I purchase so I just haven't been thinking about taking a chance on Kashi. But now I have the confidence to try on because it's no risk. They may just taste better than I think they do." We set out to showcase the rich flavors and textures available to shoppers and showcase real truth from real people about what Kashi had to offer. Read Less
Published:
Kashi Cereal Finder Interaction Design
I did the interaction design for this online tool that aimed to change the perception that Kashi doesn't make tasty cereals.

See the cereal finder on Kashi.com: http://www.kashi.com/smile_guarantee



A LITTLE ON BEHAVIOR AND OUR GUIDING PRINCIPLES.