Kansas City Convention & Visitors Association

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    Willoughby partnered with The Kansas City Convention & Visitors Association (KCCVA) to position, design and launch a new tourism brand. The new identity was unveiled at KCCVA’s Annual Meeting including a new logo, brand identity and mission “to ignite global passion for visiting Kansas City.” The visual identity is a reflection of what Kansas City has become known for over the past decade: A vibrant creative crossroads with a world class arts and entertainment scene. The brand elements remain grounded in the city’s welcoming Midwestern values.
  • Primary Logo
  • Brand Iconography
  • Stationery System
  • Mobile Interface & Website
  • Custom VisitKC Patterned Silk Scarf and Necktie
  • Tourism Guide & Print Ad
  • Launch Event Centerpiece
  • Brand Standards