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Willoughby partnered with The Kansas City Convention & Visitors Association (KCCVA) to position, design and launch a new tourism brand. The new i… Read More
Willoughby partnered with The Kansas City Convention & Visitors Association (KCCVA) to position, design and launch a new tourism brand. The new identity was unveiled at KCCVA’s Annual Meeting including a new logo, brand identity and mission “to ignite global passion for visiting Kansas City.” The visual identity is a reflection of what Kansas City has become known for over the past decade: A vibrant creative crossroads with a world class arts and entertainment scene. The brand elements remain grounded in the city’s welcoming Midwestern values. Read Less
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INSPIRED BY KANSAS CITY
 
Willoughby partnered with The Kansas City Convention & Visitors Association (KCCVA) to position, design and launch a new tourism brand. The new identity was unveiled at KCCVA’s Annual Meeting including a new logo, brand identity and mission “to ignite global passion for visiting Kansas City.” The visual identity is a reflection of what Kansas City has become known for over the past decade: A vibrant creative crossroads with a world class arts and entertainment scene. The brand elements remain grounded in the city’s welcoming Midwestern values.
Primary Logo
Brand Iconography
Stationery System
Mobile Interface & Website
Custom VisitKC Patterned Silk Scarf and Necktie
Tourism Guide & Print Ad
Launch Event Centerpiece
Brand Standards