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About

About

Kai Zen Characters developed for Toyota Denmark
Published:
We proudly present Kai & Zen
 
In order to allign Toyota Denmarks marketing activities we created two small, quirky and funny characters. There role are not so much to be salespersons, but to give Toyotas international campaign an ironic,
down-to-earth and very danish twist. 
 
(and therefore rather hard to translate, without loosing the pund)
The making of
 
Kai & Zen were created with David Ebbesen's cool drawings and Frame's technical skills and endurance. 
By the way, their names are derived from Toyotas keyword 'Kaizen' that translates into 'Everything can always be made better'.