Started as an academic project, Kai Wood Surfboards is a new brand focused in producing wood surfboards, based in Aveiro, Portugal.
It aims to provide an alternative to foam boards, mainly beacause of the use of natural products and for the possibility to completely customize the surfboard.
Kai stands for Ocean, in Hawaiian language. So we built a graphic image that mantaining the simplicity and fluidness, still communicates the feeling our brand has.
Product and Brand manual
Presentation to company partners