Brand is a brand I have worked on as the lead designer and artistic director where I developed the corporate identity, and graphics along side the founder and co-artistic director Nosaibah Alrajhi.
Brand is a luxury brand that represents the culture and lifestyle of Middle Eastern youth. Kaen breathes a new taste of fashion to the Middle East because it brings creative original design to current realities. Kaen brand is an interesting and rewarding project to be working on.
Being that I do not speak, nor write in Arabic or have any knowledge about the world, customs and cultures of the Middle East I had to immerse myself in books, websites, images, blogs, videos...etc; everything that touches the contemporary vision of the Middle East.
I have hundreds of visuals which I will publish in this collection. I hope you will be pleasantly surprised and support Kaen Brand. Cheers,