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Kusuka snack packaging redesign project
Published:
Kusuka is cassava chips snack; a product that has long circulated in Indonesia and have their own fans.
 
Kusuka means ' I Like' in english *and yes, I really liked their crispy spicy cassava chips :D
 
Kusuka decided to rejuvenate their old packaging design, with a simple brief: make the packaging look modern, but keep the plentiful chips image, and a green-yellow Kusuka color identity. So, here's the result:
 
Before-After
Packaging front panel
The Variants
The Flavor Labels
*Courtesy of Ideabox Indonesia