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KME is the world’s largest manufacturer of semi-finished copper and copper alloy products. We were asked to create a print campaign that would sh… Read More
KME is the world’s largest manufacturer of semi-finished copper and copper alloy products. We were asked to create a print campaign that would show the different copper appliances in the housing industry, emphasizing the role of design in its development. CREDITS Agency: TBWA/Milano Excutive Creative Director: Nicola Lampugnani, Francesco Guerrera Art Director: Francesca Scalon Copywriter: Valentina Barone Account: Roberto Donelli Post Production: Taylor james Audio Production: Eccetera Read Less
Published:
PRINT
RADIO
TUBE SUBJECT
V.O: THISIS A TUBE. A TUBE IS A TUBE.
WHAT IS IT GOOD FOR? A TUBE LIVES INSIDE A WALL.
NOBODY WILL EVER LOOK AT IT.
NOBODY WILL EVER BE WILLING TO
ANYWAY, ONLY THE WATER THAT YOU USE TO WASHYOURSELF OR TO DRINK PASSES THROUGH IT
WHO CARES IF BUGS GROW INSIDE IT.

SPK: DON’TUNDERESTIMATE YOUR PLUMBING SYSTEM, ANDCHOOSE THE KME'S COPPER TUBES . DISCOVER THE BENEFIT OF ALWAYS HAVING DRINKINGAND SANITIZED WATER AT HOME . KME THEEVOLUTION OF COPPER.

GUTTER SUBJECT
V.O: A ROOF IS A ROOF
IT PROTECTS YOU FROM THE SUNAND THE RAIN.
NOT TO MENTION THE GUTTER PIPES
WHAT ARE THOSE MEANINGLESS DRAINS FOR?
RAINWATER AND SOMETIMES A BITOF SN
 OW PASS THROUGH THEM
BUT YEAH EVERYTHING IS FINE, AT LEAST YOUCAN FIND YOUR HOUSE FULL OF DAMP AND INFILTRATIONS.
IT'SJUST YOUR HOME.

SPK: DON’T UNDERESTIMATE ANY CHOICE. CHOOSEKME'S COPPER FOR YOUR ROOF AND GUTTER PIPES. CHOOSE ASOLUTION THAT LASTS FOREVER. KME THE EVOLUTION OF COPPER.