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Identity for the Hungarian fashion and costume designer Klara Kalicz
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KLARA KALICZ
Identity
 
 
Visual identity for Hungarian fashion and costume designer Klara Kalicz. The assignment includes units such as: logomark, logotype, custom typeface, care labels, hang tags, lookbook, stationary.
 
 
 
 
Logomark concept:
 
I played with her KK monogram when came up with the idea to design a scissor from them.
The logomark is easy for use in great variety of communication materials that a fashion label could possibly have (engraved metal tags, embroidered care labels, etc) - not by chance.
 
The additional typeface consists of cut shapes conveying also the slightly morbid, rude and distinct atmosphere that Klara’s costumes have.