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About

New brand development for KJet
Published:
KJet
KJet have been taking thrill seekers on the rivers and lakes of Central Otago since the early 60’s.
Bought by southern entrepreneurial icon Skeggs Group in 2011 and hedged by aggressive competition, the owners of KJet decided a rebrand was needed.
Needing a confidence boost and an energy lift, Voice saw that the opportunity for KJet to tell their story clearly and succinctly, be loud about their benefits and reclaim their space in the Queenstown tourism industry, both to locals and international visitors alike.
What has resulted from Voice’s work is a brand that communicates clearly to customers in a contemporary and exciting way, something staff have become fiercely proud of, and Queenstown will learn to love again.