Truly, Madly, Deeply: Developing the Lifestyle Story
- Rolling off of product development from Microsoft, I immediately began working as a Sr. Art Director for Razorfish developing the story, look, and feel of the KIN user. Whenever I had to quickly ramp others up on this fast-paced project, I drilled in the words authentic, raw, and real. KIN was never about celebrities or perfection. It was about what was to be coined as "Magic Moments". All shots were to depict this moments in their most genuine, imperfect form.
- Seeing the need to translate these moments in to video, I worked to create mood boards and styling to help the Razorfish creative team pitch the need for lifestyle videos to support and serve as the core content for KIN.com. These four videos were to depict a "Day in the Life" of the KIN user, and each elevated a unique feature of the phone.