KIN: Brand and Lifestyle Development

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  • KIN
    Truly, Madly, Deeply: Developing the Lifestyle Story
  • Rolling off of product development from Microsoft, I immediately began working as a Sr. Art Director for Razorfish developing the story, look, and feel of the KIN user. Whenever I had to quickly ramp others up on this fast-paced project, I drilled in the words authentic, raw, and real. KIN was never about celebrities or perfection. It was about what was to be coined as "Magic Moments". All shots were to depict this moments in their most genuine, imperfect form.
  • KIN Lifestyle photos provided by CincoDesignOffice.
  • Seeing the need to translate these moments in to video, I worked to create mood boards and styling to help the Razorfish creative team pitch the need for lifestyle videos to support and serve as the core content for These four videos were to depict a "Day in the Life" of the KIN user, and each elevated a unique feature of the phone.
  • The Studio, a much celebrated feature of the KIN phone, where every bit of data was automatically backed up to your own personal web site, is featured in this "Day in the Life" video. Videos produced in collaboration with kontent partnersCreative Director: Aaron Johnsen