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About

Kelafas is a preparatory school providing tutorship to high school students. As part of the renovation of the premises, a total rebranding was … Read More
Kelafas is a preparatory school providing tutorship to high school students. As part of the renovation of the premises, a total rebranding was performed. The rebranding included a new identity and some touches in the interiors. The concept for the logo, was based on the idea of an open book and the image of the sun. The sun represents the light that learning and knowledge offer. For the books provided to the students, a complete redesign was performed in order to simplify and update the previous layout. On the side of each book a "bookmark" for quick reference was added bearing the initial letter of the book title (examples: C for Chemistry, M for Mathematics). Following the succesfull launch, we extended our collaboration with Kelafas Publishing, which specializes in tutorial books, targeted to high school students and sold in bookstores. Staying true to the initial concept, we kept intact the type font and the image of the open book. The word "preparatory schools" was replaced with "publishing". The name of the school was placed on top of the book shape, and the pages - sunrays were removed. Read Less
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KELAFAS // Identity 
 
Kelafas is a preparatory school providing tutorship to high school students. As part of the renovation of the premises, a total rebranding was performed. The rebranding included a new identity and some touches in the interiors.
 
The concept for the logo, was based on the idea of an open book and the image of the sun. The sun represents the light that learning and knowledge offer.
For the books provided to the students, a complete redesign was performed in order to simplify and update the previous layout.
 
On the side of each book a "bookmark" for quick reference was added bearing the initial letter of the book title (examples: C for Chemistry, M for Mathematics)
Following the succesfull launch, we extended our collaboration with Kelafas Publishing, which specializes in tutorial books, targeted to high school students and sold in bookstores.
MY COLLABORATORS
 
INTERIOR DESIGN 
WIP

PHOTOGRAPHY
Haris Sfakianakis @ Math Studio