One of Anderson University's new marketing strategy involves the use of "We Don't Believe" statements to reflect who it truly is and its perspective on education, leadership, service, and faith. Since this was a collaborative project each of the designers selected a statement and created a visual interpretation of it. We had to keep in mind the target audience -- prospective students and families -- and how the visuals would help them interpret the statement. In my case I chose "We don't believe that educational excellence and Christian humility are at odd." I decided to use an infographics approach through the use of simple graphics and minimal typography. The final designs (8 in total) were printed on 3x5 feet canvases and are currently hanging in the Kane Dining Room.