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About

KCPR 91.3FM is an independent student-run radio station at Cal Poly State University in San Luis Obispo, California. The station prides itself on… Read More
KCPR 91.3FM is an independent student-run radio station at Cal Poly State University in San Luis Obispo, California. The station prides itself on its loyal listener base and eclectic suite of music. I developed the new brand with longevity and adaptability in mind. I wanted to keep the logo simple and flexible while still acknowledging the rich DIY history of the station. Read Less
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KCPR 91.3 FM Rebrand
 
KCPR 91.3 FM is an independent student-run radio station at Cal Poly State University in San Luis Obispo, California. The station prides itself on its loyal listener base and eclectic suite of music. I developed the new brand with longevity and adaptability in mind. I wanted the logo to be simple, flexible, and contemporary while still recognizing the rich analog history of the station.
vertical and horizontal variations: full color
vertical and horizontal variations: black and white
letterhead
business card
envelope
vintage headphones
bumper sticker
coffee mug
sunglasses
t-shirt
website, mobile
website, tablet
website, desktop