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An out door campaign shot for Karhu beer brand in Finland. Spring/Summer 2010.
Published:
KARHU LEGACY
Karhu is Finnlands leading beer brand. I stayed on board between 2008-2011.
A special thank you goes to Saddington & Baynes (For the re-touching of the rug-images) and art director Jaakko Veijola for being my wing man on the account.
Synopsis: The images focus on the supposed world of the Karhu man, a primitive and masculine character who lives in the woods and has zero tolerance to non-nonsense. We can never see, only feel him. Rough, yet gentle.