K-Swiss Pop up store

K-Swisswanted to heighten brand awareness and help push product sell-through over aone month period. The concept was directed towards Paris’ more fashionable,sneaker oriented customer base. The K-Swiss area reinforced not only the brandidentity of K-Swiss but also it’s history and core values. The spacecommunicated K-Swiss as a premium brand which stands for authenticity, qualityand a timeless approach.
 
Thearea is a flexible showcase that can deal with the requirements of both productsell-through and music oriented events.
 
Usingthe vernacular of tennis related objects; UXUS formed a shop out of “floating”tennis rackets and an umpire chair. The tennis rackets also served as aprojection screen for images during music events.