Julie's Cheese Biscuits Novelty Packaging Concept
The brief called for a design that would revitalize an age-old brand and make it more marketable toward a much younger demographic.
The concept for this project was developed as a means to cater to children with alluring visuals and imagery
that they would easily identify with. The illustrative nature of the box resonates with children and encourages interaction. Behind the box are also instructions on how to transform the kit into a Pencil Box.
This feature creates a need in the children for the product and promote brand awareness.