Jou Jou Toy Store - The Monsters Wall
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About

our friends from StrucAxiom invited us to be part of one of the most interesting and challenged project we have been involved: The launch of a To… Read More
our friends from StrucAxiom invited us to be part of one of the most interesting and challenged project we have been involved: The launch of a Toy Store calles Jou Jou inside The Grand American Hotel in Salt Lake City. Our task was the Art and Animation Direction of a wall Plenty of Monsters, that had to entertain, to frighten and to amuse to all the kids that enter the Store! It was a very ambitious and super funny project in which there were 10 monsters in different LED Screens hanged in a wall. The Monsters interact once a movement has been detected. With StrucAxiom initial concepts and an lot of had work we created 8 out of the 10 monsters, that it has stolen a lot of smiles! With only see the kids reactions in front the Monster Wall, We feel more Plenty than never! Read Less
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JouJou Toy Store - The Monsters Wall
Our friends from StrucAxiom invited us to be part of one of the most interesting and challenged project we have been involved: The launch of a Toy Store calles Jou Jou inside The Grand American Hotel in Salt Lake City.
Our task was the Art and Animation Direction of a wall Plenty of Monsters, that had to entertain, to frighten and to amuse to all the kids that enter the Store!
It was a very ambitious and super funny project in which there were 10 monsters in different LED Screens hanged in a wall. The Monsters interact once a movement has been detected.
With StrucAxiom initial concepts and an lot of had work we created 8 out of the 10 monsters, that it has stolen a lot of smiles!
With only see the kids reactions in front the Monster Wall, We feel more Plenty than never!

www.plenty.tv / www.struck.com

Nuestros amigos de StruckAxiom nos invitaron a ser parte de uno de los proyectos más interesantes y ambiciosos en los que Plenty ha estado: El lanzamiento de una Juguetería dentro del The Grand American Hotel en Salt Lake City llamada Jou Jou.
Nuestro labor fue la Dirección de Arte y Animación de una pared llena de Monstruos que debían entretener, asustar y divertir a los niños que entren a la Juguetería!
Un proyecto super ambicioso y extremadamente divertido en el que 10 monstruos en diferentes pantallas de LED colgados en una Pared se movían al detectar la presencia de los nenes.
Plenty creó 8 de los 10 monstruos, con concepts iniciales de StrucAxiom y un arduo trabajo que nos ha robado muchas sonrisas!
Con solo ver la reacción de los chicos frente a la pared interactiva, nos sentimos más Plenty que nunca!
Credits:
Directed by:
Plenty

Art & Motion Director:
Pablo Alfieri

Character Design:
Stuck Axiom, Elda Broglio, Gabriel Fermanelli & Pablo Alfieri

3D Backgrounds Design & Modeling:
Elda Broglio, Adnres Reisinger, Juan Martin Miyagi & Pablo Alfieri

2D Character Animation:
Grabriel Fermanelli

3D Character Modeling:
Daniel Bel, Leandro Giorni, Ruben Stremiz & Estudio Ronda

3D Character Animation & Rigging:
Daniel Bel, Leandro Giorni & Ruben Stremiz & Estudio Ronda

3D Lighting & Rendering:
Daniel Bel, leandro Giorni, Ruben Stremiz & Estudio Ronda

Edition & 2D Animation:
Sebastian Curi

Compositing & Postproduction:
Sebastian Curi & Pablo Alfieri

Production:
Inés Palmas

Year:
2011

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Client:
The Grand America Hotel

Preseident:
Bruce Fery

Executive Director, Hospitality Communications:
Susanne Maitzen

Agency:
Stuck Axiom

Executive Creative Director:
Brent Watts

Art Directors, Character & Background Design & Illustrarion:
Destin Cox & Lee Guile

Producers:
Heather Holt-Lister & Brad Kelly

Production Company:
Mister

Creative Director:
Jon Minori
Instalation Set Up:
We Like Small

Principa Developer:
Mike McNamara

Technology Director:
Paul Solomon

Development Director:
Corey Hankey

Developer:
Craig Ruksznis

Custom Framing

The Second Artist:
M. Scott Gradner

Brushworks Gallery:
Darryl Drage

Voices:
Matt Austin & Jon Minori