Josh Botham Tax & Accounting
Josh Botham needed a strong, clean, modern identity to standout in the accounting industry. This identity was inspired by the idea of using a graph to show growth and professionalism with the bars getting gradually taller. The solid foundation which the graphs are rising proudly from implies a company which has good reliability and track record. The colours used are very strong and serious and suggests a company that doesn’t mess about and simply gets the job done and does it well. The typeface chosen is timeless and easy to read and will not date like many other typefaces.