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Lookbook and Art Direction for Josefinstrid 2212 collection.
Josefinstrid SS12
Art Direction & Design for Lookbook and catwalk show
As well as Art Directing the photoshot we also designed the lookbook. We wanted to show a process, as this was something important to our client and her work. So we bound it with an open spine, the gradient is an image of a textile print rather then digital and it is printed on two different stocks, just to make it a bit more tactile.

Invitations for the Josefinstrid SS12 show Sulfur at Stockholm Mercedes-Benz Fashion Week and brand imagery can also be seen.