An advertising illustration created for Jose Cuervo Tradicional, commissioned by Dieste.
"The Taste of Tradition" Mixed media and Digital. (Dieste/Jose Cuervo)
The main concept of this piece is the celebration of Cinco de Mayo and the client was looking for an image that pays homage to tequila, the beverage that reigns victorious every year on May 5th. The ad features an equestrian conquistadora, triumphantly raising her flag alongside tequila's hero, the agave plant.