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We positioned this commercial building as a high quality offering. We communicated it's key benefits - some of the largest floor plates available… Read More
We positioned this commercial building as a high quality offering. We communicated it's key benefits - some of the largest floor plates available in the CBD/fringe area and positioned at the Eastern gateway to the CBD in the fast regenerating docks area. Read Less
Published:
Jones Lang Lasalle
East Quadrant and advertising
BRIEF
To create a brand identity for a new commercial building in central Auckland.
SOLUTION
We positioned this new commercial building as a high quality offering. We communicated it's key benefits - some of the largest floor plates available in the CBD/fringe area and positioned at the Eastern gateway to the CBD in the fast regenerating docks area. We came up with a strong name and created a brand identity with a nautical navigation theme reflecting the location of the building in the historic docks area.
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