Jonathan Minns - Personal Identity

  • 374
  • 19
  • 3
  • I recently decided it was time for a brand refresh of my personal identity, I have always been inspired by ultra clean monogram logo concepts such as the Roger Federer brand identity. From this inspiration I have taken my initals JM and created a versitile identity that is extremely simple and will work across a wide selection of different mediums. This logo is now present on all stationery used for my freelance work as well as my portfolio website and student work. 
     
    For the business cards, I wanted something that would stand out against the millions of other business cards out there. In the end I decided to go for the Luxe cards from Moo, these cards feature a robust 600gsm weight which makes them considerably thicker than a tradational business card and the uncoated stock makes them feel very personal and not your run of the mill business cards.