Erik Jensen - Jolly Rancher, "YUM! With new products and flavors hitting the market, Jolly Rancher needed a fresh look for their yummy candy. I was fortunate enough to help them visualize a realistic, tasty version of some of the famous brand's bestselling mouthwatering treats. Each group of candies went through heavy art direction to achieve the most appealing look. This involved tweaking shapes of reflections, refractions, etc. The fruit icons that I worked on, ended up being sidelined in favor of a more flat look direction that they were up against. Regardless, I am very proud of them." (Year: 2013)
Project: Packaging Redesign
Client: Jolly Rancher
Agency: Hornall Anderson
Gummies/Wrapped Candy: Jesus Bibian Jr.
Contribution: All CG & Compositing