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2 parts of a continuing project. Jolly Lion Market and Deli brand, ID system, and smartphone application.
Jolly Lion (Updated)
As per the usual with my classes these days I was requested to brand something. This time however, we had a little bit of a twist thrown on the usual process. We drew two words from two separate containers. I drew Jolly Lion. Immediately I had an idea of what I wanted this logo to look and feel like. I was pretty excited with the results.

After making the initial brand and ID system I decided I wanted to further this project into a fully realized idea. So in addition to the brand and ID system I have produced an app and have packaging and web in the works.
Preliminary Sketch
Pen Tooled Finals
Business Card Front and Back
Envelope and Letterhead
Smart Phone App