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Experimental typeface design for the communication campaign of a new product by a Spanish tobacco company.
Joker Slab Serif typeface
— Lettering.
Creation of an experimental typography/lettering for the communication campaign of a new product by the tobacco company Fortuna under the theme and character of the Joker.
Inspired by the iconography of the suits of the deck itself and the own figure of the character,  the typography is constructed mainly in upper case, as a lettering for headlines and texts intended to be composed ​​in large bodies.
The project was later published in No. 98 of the Spanish trends magazine NEO2,  where a code for the direct download of the typography was received when purchasing the magazine.
Carried out in 2010