To learn more about Johnny Cupcakes and his brand, go to his website
www.johnnycupcakes.com

Although Johnny Cupcakes has a very unique brand already associated with his name along with a huge, and somewhat exclusive following, I took on the challenge of moving his brand toward a more "mainstream" audience. While many appreciate Johnny Cupcakes for his story, inspirational knowledge of starting a business, and his unique "bakery" theme, I decided to stick with the unique aspects of the clothes and focus on how versatile the selection can be. 

These advertisements would appear as half page ads in magazines such as "Alternative Press" or other music related subscriptions as seen below.