Briefing: AKQA Amsterdam asked me to help providing with design and direction for the new global site of the most famous scottish whisky in the world. It needs to look authentic, smart, classic, but modern, masculine and ambicious.
Idea: I wanted to do something in line with the spirit of "Keep Walking", something inspiring, full of energy and with elegance. The leather texture on top and the gold color of main sections was made to give a feeling of sophistication. The black background and the user interface felt modern. The photography of product should shine like jewelry. The textures would help to show the attention to details.www.johnniewalker.com