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About

Johnnie Walker came to us to help strengthen the brand and to create a 'single' identity across all touch points. We developed branding elements … Read More
Johnnie Walker came to us to help strengthen the brand and to create a 'single' identity across all touch points. We developed branding elements including the signature and the 'five journey' progressive lines. As well as the master brand I worked on the development of branding for the McLaren Mercedes F1 team sponsorship and the responsible drinking ambassador. Read Less
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Johnnie Walker, branding development
Johnnie Walker, development of targeted look and feel elements to promote each of the different labels within the brand