Johnnie Walker Black Label `Single Composition
The relationship strategy for the keep walking club more efficiet recruit new consumers to the member base. The concept `You are a Unique Composition`. We have created a large relationship program with direct marketing activations and variations on multiple plataforms, always delivering content related to de product concept, we have repositioned the keep walking club in a new and relevant way in its members live, inaugurating a new phase in the relationship between the brand and their adorers. This action, more than 40.000 users are now new member of the Keep Walking.